PANTONE® 2945 C

PANTONE® 2945 C is the primary color associated with the Verisign brand. It is an integral part of all Verisign communications, and is prominently featured in the master brand logo.

When creating marketing materials, PMS 2945 C must be a distinguishing feature.

Color breakouts using the PANTONE MATCHING SYSTEM are as follows:

Spot color PANTONE 2945 C
CMYK—100/52/2/12
RGB—0/97/163
HEX—0061A3

Color Management

When printing collateral or marketing materials for Verisign, you may notice that identical process builds of PMS 2945 C—such as C100/M52/Y2/K12—will render different results depending on the printing facilities you use. It is important to perform draw-downs to adjust the exact color output from any given press and measure using PANTONE standards.

Using a color management system ensures PMS 2945 C will look the same around the globe, whether printed on a commercial high-volume press or on smaller digital print facilities.

Verisign Blue

COLOR PALETTE

The Verisign color palette has been developed to maintain consistency across all Verisign communications—regardless of the business unit, service, application or personal preference. It provides the basic building blocks for our identity and should be strictly adhered to.

Primary Colors
Secondary Colors
Tertiary Colors

TYPOGRAPHY

Primary Typeface

Akzidenz-Grotesk® BQ is the primary Verisign typeface for both print and web graphics.

Akzidenz-Grotesk BQ

PLEASE NOTE:

Due to license limitations, this font is only available to a few employees. Please contact the Global Brand Management team at brandmgmt@verisign.com if you have any questions about the Verisign font, or if you need a font usage license. The font cannot be sent to third-party vendors.

Third-party vendors can purchase the Akzidenz-Grotesk BQ typeface at www.bertholdtypes.com


Collateral/Alternative Typeface

Helvetica LT STD is the collateral/alternative typeface for both print and web graphics.

Helvetica LT STD

If you cannot access or do not have license to use Akzidenz-Grotesk BQ, please use the Helvetica LT STD font set. Helvetica LT STD supports a wide range of non-English languages that employ glyphs and unique letterforms.

Please note that you must use Helvetica LT STD and no other versions of Helvetica.


Web Typeface

Lucida Sans Unicode is the primary web type face for Verisign.com. The font-family stack is Lucida Sans Unicode,Lucida Grande,Arial,Verdana and Tahoma.

Lucida Sans Unicode

More detailed information on the specific use of Lucida Sans Unicode can be found in the Web Section.

International Typefaces

For non-English languages, there are set region-specific typefaces.

Flag of China

China

Adobe Heiti Std

Flag of Japan

Japan

Hiragino Kaku Gothic ProN

Flag of Korea

Korea

Adobe Gothic Std

Flag of Russia

Russia

Helvetica

Flag of Turkey

Turkey

Helvetica

Flag of Vietnam

Vietnam

Arial

If you cannot access any of the above fonts please contact the Global Brand Management team at brandmgmt@verisign.com

CREATIVE APPROVAL PROCESS

The Verisign marketing materials, including websites, logos, images, marketing copy and more, are protected under trademark and copyright laws. Only individuals and entities with a fully executed license agreement may use Verisign's intellectual property. This requirement applies to all third parties, whether affiliates, business partners, customers or others.

Flag of China

If you want to use a Verisign logo or trademarked image, please fill out the following request form.

Complete trademark licensing request

Flag of Japan

If you want to use a copyrighted collateral item, please fill out the following request form.

Complete copyright licensing request

Flag of Korea

All materials must be approved by the Verisign Brand Management team and Legal prior to release.

Please contact the Verisign Brand Management team at brandmgmt@verisign.com with any questions or to begin the approval process.